Smartphones drove adoption of non-digital purchases, with growth markets still champions of digital downloads. Entertainment and convenience are the main motivators of Mobile 3.0 varying significatly by market
Forget about looking at what functionality customers use today on the web and design the service based on the needs and requirements of a mobile user interacting with your organization and services.
Leverage context including location, situation and time as well as data-driven insights from previous behavior, interests and usage patterns to personalize the user experience and anticipate what the user needs before they know it.
The next wave taking omnichannel commerce to the next level will address information relevancy at every channel and all customer interactions – called Commerce Relevancy.
The evolution of the retail environment has taken us from single channel to omnichannel retailing. Customers expect to find product information and make purchases when it is most convenient to them. As a result, delivering the right product and brand information at every customer touch point has never been more important.