News Update

TAT Makes It Cool… with 360º Video to Promote TTF 2016 at Lumphini Park


360º Video Promoting TAT's Thailand Tourism Festival 2016
Here comes the first big event of the year, “Thailand Tourism Festival: TTF 2016,” organized by the Tourism Authority of Thailand (TAT) and Bangkok Metropolitan Administration, at Lumphini Park. If you still don’t know where to go this weekend, come eat, shop and explore Thailand at this event.
Thailand Tourism Festival has been organized for the 36th time and has received good responses every year. The festival has returned with bigger scale this year, under the concept, “The Glory of the Unique Thai Way of Happiness,” at the same venue of shady and beautiful Lumphini Park Bangkok, which is easy to visit by public transport. It is ready to welcome Thai and foreigners with many interesting activities.
360º Video Promoting Thailand Tourism Festival 2016
As organized by the Tourism Authority of Thailand (TAT) who has many previous successful campaigns, the festival cannot be simple. This time, TAT doesn’t miss to catch the online trend of this Digital Age by releasing a 360º Video that takes online tourists around the event as if they are actually at Lumphini Park.
It is unlike watching a normal video in that a 360º Video allows viewers to see around the site and choose to go up or down or turn left or right themselves, both on smartphones and PCs. The video will make viewers feel excited about the event even before leaving the house. After taking a virtual tour inside Thailand Tourism Festival 2016, it is time to experience the real feelings.
Beacon Technology is everywhere

TAT's Amazing Thailand mobile application with new Beacon technology and offline map features at Tourism Thailand Festival 2016
To strengthen its leadership in Digital Marketing, TAT has utilized Beacon Technology as a new channel to communicate with the visitors and provide them with interesting information. Since their first step at the event, visitors will receive a notification message on their smartphones.
They can also view the Offline Map to see where they are in the event. With the Beacon technology installed all around the venue, visitors never miss a chance to know interesting promotions of each booth.
Visitors have to download the mobile application, “Tourism Thailand” for Thai users, and “Amazing Thailand” for foreigners, which support for both iOS and Android platforms, from AppStore and Play Store respectively. Then turn on Bluetooth on your smartphones. The function Beacon is now ready to use.
With a map on your hands, it is time to weave Tapien fish from palm leaf, join a group of Thai folk dance, eat Somtam from Isaan, or join any of plenty of activities. TAT has also included known products from five regions of Thailand and 50 districts of Bangkok at the event. Numbers of festivities, crafts and delicacies are ready to welcome visitors and take them to experience all around Thailand.
Read more about the app at
Objectives of this year’s event
The event is expected to welcome more than 600,000 visitors and boost over 500 million baht circulating in the event. It is also aimed to grow by 25% from last year and be the event that sparks domestic tourism all year round, according to the organization’s goal of having 150 million tourists in the country and making 800 billion baht income.
TAT has started off the year remarkably well with the use of technology in helping facilitating visitors inside the Thailand Tourism Festival 2016 and making this year’s event unlike others.
Let’s see for yourself how amazing this once-a-year event is. Thailand Tourism Festival 2016 is organized January 13 – 17, 2016, 12.00-22.00, at Lumphini Park, with free admission. Interested visitors can reach the venue by public bus, MRT Silom, or BTS Saladaeng. For more information, contact 1672 or visit Facebook @AmazingThailand.